Travel Client User Flow

A government travel agency asked me to map out how a user would move through a contest area of their website, with all options represented. Instead of creating a traditional flow chart that uses symbols, I instead created this flow with psuedo-wireframes in order to communicate the pages visually.

The client understood the diagram instantly, without having to understand traditional flow charting symbols.

Racket Finder Wireframes

HDC was redesigning a sports equipment manufacturer’s website, and I led my UX team in developing the site’s user experience. During that project’s discovery phase, we identified a need for a guided tennis racket purchase tool. I created these wireframes as the result of stakeholder interviews, product expert interviews, strategy and UX design.

Product Configurator Wireframes

Our automotive accessories client needed an application on their website to help consumers build and buy their own roof rack solution. The tool would be heavily dependent on complex data relationships, and still needed to be easy to use. The wireframes follow the path of a consumer buying a kayak carrier for their car roof.

The configurator launched in September 2009.

Personas

An active lifestyle client needed to hone in on who their customer was, and as a project team, we needed to gain consensus on who we were designing the experience for. After copious amounts of market research, stakeholder interviews and brand collaboration, I was able to distill their customers into three main personas.

The personas continue to guide us in design and development decisions.

Website Strategy

Wilson Sporting Goods needed to combine 14 of their individual sports websites into one, while simultaneously launching a new brand. I was responsible for creating and presenting Wilson’s overall strategy for the website’s organization, functionality and user experience.

Website strategy available for review upon request.

Social Media Strategy

When Hanson Dodge Creative asked me to put together a business to business social media strategy, I did them one better. I created a high level strategy, complete with goals, objectives, strategies and tactics; and a full operational plan, including resources, scheduling and process planning.

Social media strategy and plan available for review upon request.