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	<title>Gretchen Thomas</title>
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	<link>http://www.gretchen-thomas.com</link>
	<description>User Experience and Interactive Strategist</description>
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		<title>Mobile Design is for Mobile Users</title>
		<link>http://www.gretchen-thomas.com/2011/12/mobile-design-is-for-mobile-users/</link>
		<comments>http://www.gretchen-thomas.com/2011/12/mobile-design-is-for-mobile-users/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 16:12:30 +0000</pubDate>
		<dc:creator>gthomas</dc:creator>
				<category><![CDATA[Stuff I've Done]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.gretchen-thomas.com/?p=247</guid>
		<description><![CDATA[Last Saturday I gave this presentation at MiKE&#8216;s MADE at MiKE event. I&#8217;m curious to find out what everyone built at the 24 hour hackathon that started right afterward! Mobile Design is for Mobile Users View more presentations from Gretchen Thomas]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Your Brand Ain&#8217;t Your User</title>
		<link>http://www.gretchen-thomas.com/2011/04/your-brand-aint-your-user/</link>
		<comments>http://www.gretchen-thomas.com/2011/04/your-brand-aint-your-user/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 13:51:24 +0000</pubDate>
		<dc:creator>gthomas</dc:creator>
				<category><![CDATA[Thinking]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personas]]></category>

		<guid isPermaLink="false">http://www.gretchen-thomas.com/?p=208</guid>
		<description><![CDATA[Ever heard somebody say &#8220;Your wife ain&#8217;t your momma?&#8221; It&#8217;s usually in response to a man expecting his wife to behave like a mother would &#8211; maybe by cutting up his meat at dinner or reminding him to take a shower. The thing is: if you&#8217;re a husband, your wife and mother are two entirely [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media Blunders: So Cliché</title>
		<link>http://www.gretchen-thomas.com/2011/02/social-media-blunders-so-cliche/</link>
		<comments>http://www.gretchen-thomas.com/2011/02/social-media-blunders-so-cliche/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 16:05:18 +0000</pubDate>
		<dc:creator>gthomas</dc:creator>
				<category><![CDATA[Have you seen this?]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[PR Blunders]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.gretchen-thomas.com/?p=194</guid>
		<description><![CDATA[Last week, Kenneth Cole himself posted this very icky tweet, evidently trying to jump on Twitter&#8217;s #egypt hashtag in order to promote his spring line. Of course, Twitter members then the mainstream media jumped all over it, and today Advertising Age used it as a shining example of the Seven Stages of Comitting a Social [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Design Process: Official Vs. How It Feels</title>
		<link>http://www.gretchen-thomas.com/2010/07/the-design-process-official-vs-how-it-feels/</link>
		<comments>http://www.gretchen-thomas.com/2010/07/the-design-process-official-vs-how-it-feels/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 14:39:24 +0000</pubDate>
		<dc:creator>gthomas</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Adaptive Path]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.gretchen-thomas.com/?p=175</guid>
		<description><![CDATA[Ha! (Via Brandon Schauer over at the Adaptive Path Blog)]]></description>
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		<title>Dan Pink + Social Psychology + Awesome Sketching</title>
		<link>http://www.gretchen-thomas.com/2010/06/dan-pink-social-psychology-awesome-sketching/</link>
		<comments>http://www.gretchen-thomas.com/2010/06/dan-pink-social-psychology-awesome-sketching/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 19:24:51 +0000</pubDate>
		<dc:creator>gthomas</dc:creator>
				<category><![CDATA[Have you seen this?]]></category>
		<category><![CDATA[Thinking]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[sketching]]></category>
		<category><![CDATA[social psychology]]></category>

		<guid isPermaLink="false">http://www.gretchen-thomas.com/?p=168</guid>
		<description><![CDATA[Here is a fantastic video detailing a study about what motivates us at work. Turns out it&#8217;s not money. &#8220;If we start treating people like people, and not assume that they&#8217;re horses; you know, slower, smaller, better-smelling horses&#8230; we can actually build organizations that make us and our work lives better off, and I think [...]]]></description>
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