Last Saturday I gave this presentation at MiKE‘s MADE at MiKE event.
I’m curious to find out what everyone built at the 24 hour hackathon that started right afterward!
Last night was mkeUX‘s inaugural meeting, and it was great! About 30 Milwaukee-area UX’ers, designers, developers, project managers and strategists gathered at Lightburn for a talk on content strategy and a few barley pops.
After my kickoff content strategy presentation, Appropriate, Inc.’s Margot Bloomstein schooled us all on how to sell CS into projects. As my friends at mkeUX say, Hugfest!
(This article originally appeared in Hanson Dodge Creative’s May 2010 Active Insights newsletter.)
Back in the early days of interactive, all we talked about was HTML— the simple way to breathe life into website and, by extension, user experience. Quickly we realized HTML wasn’t enough. Websites needed to be easier to get around and find things in, so we started talking about usability. But before long, even usability wasn’t enough. People began to clamor for a user experience that’s beyond beautiful, useful and thrilling. Websites packed with pertinent information — that also reflect our clients’ brands, and, of course, their marketing goals.
Flash-forward to 2009. We aren’t just designing website user experiences any more. We’re designing experiences for any number of online, mobile and offline properties. Consumers have grown to expect all of the things we’re designing to be beautiful, fun and easy to use. That stuff’s a given.
Here’s a video I did to help promote my workplace, Hanson Dodge Creative. The nerds in the nerd cave are still mad at me for saying that they smell like onions.