About Me

I am a User Experience Strategist located in Milwaukee. Besides working to make good software experiences at Johnson Controls, I like funny people, and to give sermons about things that should work properly.

As a whiteboard devotee and sketching evangelist, I’ve been known to produce diagrams, infographics, user flows, wireframes, interactive strategies, content strategies, social media strategies, prototypes and content models. But what I really love is to plan out experiences that make life a little easier.

Things I’m really good at:

• Experience Strategy: planning end-to-end experiences that meet business goals and delight users
• Information Architecture: site maps, wireframes, content strategy and planning, content modeling
• Interaction Design: user flows, process flows, prototypes
• Usability: testing, evaluation, consulting

In recent years, I’ve done strategic UX work for brands like Johnson Controls, Thule Sweden, Koss Stereophones, Wilson Sporting Goods, and Trek Women, among others.

We should get in touch! I’m also an excellent conversationalist.
Connect with me at gretchen@gretchen-thomas.com or in these other spots: